Since the make up line Fenty Beauty was launched, my social news feeds have been flooded with raving reviews, perfectly pouting selfies and oooh-aaah comments. There’s something very MOCCA Mum about Fenty Beauty – It was “created for everyone, women of all shades, personalities, attitudes, cultures and races’. This isn’t just another fancy corporate statement by a business mogul. I’ve seen social media followers, that I personally know, of all skin shades literally transform after making up with Fenty Beauty. What about me? As a loyal fan of MAC Cosmetics it may take a little bit more than social media reviews to convert to Fenty-ism. Why?
Well, according to a 2011 study, people have a very reliable and tangible preference for things that have been around longer. Old is associated with good and new ‘not good’ ” or at best, suspect. ‘The bottom line is, unconsciously we all believe that longevity = goodness. When a particular product or way of doing things has stood the test of time, it is probably superior to alternatives in at least some respects’.
This study suggests the first step to change and overcoming bias is by realizing that it’s (bias) there. A bit deep and philosophical but with some thought and a trip to your local department store – you may very well be another newly baptised Fenty-ian!
MOCCA Mums what are some of your timeless beauty regimes you swear by?